Procrastination is the modus operandi of most undergraduates. Case in point. The KU Business School students had just two weeks left to select a minor. Pangaea’s assignment, engage students and motivate them to select a minor before the two-week deadline had past. 

Pangaea Creative House set about wanted to meet students on their own turf. In order to speak to them and their career goals, unique, student focus creative was needed.

The resulting “Well I Declare” campaign linked social, print and web to instill a “rallying cry” for students to select a business minor. In just two weeks, 114 students signed up beating all previous campaigns by 3 percent.