In the world of retail glamour, Optimum Diamonds, a high end diamond dealer, came to us with a concept of creating a story around each of their diamonds. Each stone in their collection is given a name and with that we developed a series of books that romanced the stone. Here we displayed two books; one of the Poseidon series of blue stones, St. Elmo's Fire, and another of the

Hercules series of green stones, Shangri-La. The use of the books was to not only promote the stone to potential buyers but to be used as a gift with purchase. These were perfect bound, with a Ostrich skin cover. The St. Elmo's Fire book was featured in the Kwiat display widow on Madison Avenue in New York City.